Case Study | Rohan Builders

Rohan Builders Enables 600% Increase in Traffic & 54% More Leads With Adwords.

Rohan Builders started in 1993 as a modest but strong, multi-disciplinary organization, with diverse interests in Infrastructure Development, Industrial Construction and Real Estate Development. Targeting an audience of active investors & house buyers Rohan Builders turned to Adwords to connect with consumers ready to purchase. With various Search, Display & Remarketing Campaigns, Rohan Builders is reaching more ready-to-buy consumers. That’s translated into hundreds of new Leads at 52% decrease in Cost/ Lead.

Key Industry

  • Real Estate
  • Construction

Key Activities

  • Search & Display
  • Analytics

The Goals

  • Increase site visits & Leads.
  • Decrease CPL (Cost Per Lead).

The Approach

  • Created an integrated strategy around Search & Display Marketing.
  • Created Brand Awareness using Adwords strategies that increased the traffic and also the leads generated.
  • Created various Bid Strategies to lower & keep the CPL in control.
  • Launched Click To Call campaigns to uplift the total leads generated per month.

The Results

  • Site Traffic Increased by 600%.
  • Increase in number of qualified Leads by 54%.
  • Lower CPL (Cost Per Lead) by 52%.

Radon Media has transformed the way we collected, processed and analysed the data. Google Analytics & Tag Manager was a foreign term for us but team at Radon Media did a great job by implementing Analytics & GTM on our website and providing valuable insights about our customers’ journey across all pages on our website.

Abhishek Bhatewara

Director, Rohan Builders


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