Digital Intelligence

Challenges We Solve

Website Tracking

Implement Effective Website Tracking

Measurement Plan Blue Print

Customer Journey Mapping

Interpret Customer Journey & Intent

Website Tracking

Decipher Lifetime Customer Value

Establish Attribution Model

Google Web Analytics Audit

Analytics Audit

Our in-house experts audit your analytics account with specialised tools to give it a better shape and escalate the performance of web analytics. We consider accounts to be good enough only if they are able to deliver good traffic and a better return on investment. We help your team realise how they can make that happen.

As your agency, we decode the numbers and analyse how your communication, creativity and media has been impacting traffic to save your marketers the trouble of frowning over mobile/ web analytics reports. Our agency experts guide your firm throughout the process while maintaining total transparency of your account’s performance.

Measurement Framework

As your consulting agency, we provide services that outline a reliable measurement framework that can help gauge the effectiveness of your digital marketing strategy and mobile/web analytics. We connect campaign objectives back to your business and help judge the success of your campaigns.

As your agency, we focus on setting up a framework that tracks and identifies what works best for your business. Our digital intelligence framework makes it easier to calculate the return on investment and in turn justify your company budget.

Measurement Framework Analytics
Google Tag Management

Tag Management

We help your company have an edge over your competitors by integrating website tag management you can rely upon. We audit, recommend and alter tags to help your tag manager account perform better.

Our GTM management experts constantly carry out tag manager tracking, analyse the tag manager account to improve tags that span webpages. As your consulting agency, we are determined to provide best services that deliver results.

Experience Optimization and Implementation

As your digital intelligence consultants, we provide services to help you plan and personalise your website effectively at every platform. We analyse the user experience, recommend best practices, monitor improvements and test its impact. We focus on reducing bounce rate, page load time, and pay attention to where visitors navigate, scroll, click and the extent of its mobile friendliness.

Our mavens give you strategic recommendations for building a powerful and engaging website while suggesting best practices that have a history of proven results. We manage digital experiences across website and mobile for a better user journey.

Website Experience Optimization
Customer Relationship Management

Customer Relationship Management

Learn from our industry experts the best practices, strategies, and technologies used to manage customer interactions and data. With the goal of improving customer relations, we help you with Business Intelligence, Real Time Data, Customer Purchase History, Customer LTV and ROI Mapping.

We assist you in getting a 360-degree view of your customers and show you new improved ways to manage them. We understand how important customers are to each business hence, we make maintaining relationships easiest of all.

Analysis and Segmentation

Being experts in audience analysis and segmentation, we categorise your audience to deliver right communication at the right time. By using advanced tools and data science along with information from your website, our experts group your audience to channel digital campaigns in the right direction.

Analysis leads to gaining knowledge of your audience and segmentation gives that knowledge a direction. It is one of the most important rituals that needs to be carried out on every account.

Google Analytics Segmentation
Google analytics channels

Channel Contribution

It is of utmost importance to know which channel converts the maximum. With Channel Contribution we analyse where your customers are coming from and what value they hold. We break down your traffic on the basis of their sources. This analysis helps determine which channel is doing better than the others.

Our specialists give you detailed understanding of which channels are the best for investment, how they should be leveraged and what kind of ROI should be expected. These insights help you make an informed choice with your digital marketing budget.

Lifetime Value Analysis

Get detailed insights of your high valued customers with our proficient analysis team. Understand from our experts who your valued customers are and how to keep them engaged to receive a better return on investment. With predictive analysis and data science we map the journey of your audience and determine where they stand in the customer lifecycle.

Get an estimation and detailed insights on how much revenue can be generated if customised experience and personalised communication is used to keep customers involved.

customer lifetime value analysis
Predictive Modeling and Analytics

Predictive Modeling

At Radon Media, you are never in the dark. We uncover the “what if’s” and “how’s” of the chalked out campaigns with Predictive Modeling and Forecasting. Our specialists make predictions of the unknown errors that may occur in the future by analysing current data using advanced analytics techniques like data mining, machine learning, artificial intelligence and statistics modeling.

We analyse historical data to identify potential risks and spot opportunities in the future to avoid/leverage situations for the benefit of your business. This in turn reflects on savings in terms of budget allocation.

Data Visualization and Reporting

At Radon Media, Data Visualisation and Reporting is art and science combined. We provide advanced data studio consulting services to communicate clear information to your team so they don’t have to put in excess time decoding a complicated report.

Our team of experts works together in pulling out data from your campaigns to report how they have been performing. They spread out important information in the simplest manner and make it easier for your team to quickly understand the developments.

Google Data Studio and Data Visualization


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