Brand is not just any name given to a product or service. A brand is instituted and nurtured with the relationship it creates with all the stakeholders it is associated with. Till a couple of years ago, the scenario was in favor of the sellers with majority of the control in the hands of the business doers in terms of service, quality, communication and the like. Things have radically changed to the buyer having equal say in the brand’s existence. With various forms of communication stepping in, one of them being social media, the brand equity and goodwill is determined by the consumers.
Social media as the name says, is all about being social and keeping alive the connection with people and things that are of your concern. It builds and rebuilds relationships. People then and even today have an urge to share the happening in their life. Today social media gives them the complete freedom of speech and a platform to post whatever they wish and stay abreast with their near and dear ones. Knowing what your friends and family are upto has become easy with social media’s uprising. Joining the lost dots is now uncomplicated with the help of social media joined hands with ubiquitous cell phones and tablets which makes updating statuses and locations on the go. Spreading knowledge and promoting business has taken a new route of social media.
The revolution of social media is just taking momentum. It has bought conspicuous changes in every walk of life be it your personal life or professional. The generation today seems to be more glued to their computers and cell phones and has developed emotional and mental closeness with groups other than their family as well. The competition now exists as to who has more friends on facebook and followers on twitter as this determines what an influential and social persona you are. The trust in brands today is set up by many factors unlike earlier days. What people post on social media sites about your brand matters to a great extent for your potential customer to turn into an existing one. So learning social media in tackling customer service is a must now to survive the cut throat competition in the market.
Getting to know what is happening around the globe is no longer constrained to news channels and newspapers. The awareness and popularity of the recent Tehelka case took the highest cloud thanks to the social media. Every update and happenings were put across the common man in no time owing to the pace at which social media operates.
There are two sides to every coin. The shortcoming of the rapidly growing social media is gradually condensing privacy. All your product or service feedback, positive or negative becomes visible to the entire populace and that may land you in trouble. So, having a team to look after your brand on social media will bring you on a safe island.
Don’t let your business name be managed haphazardly. Let the trust come in and develop further with good and positive saying from all your stakeholders on any social media platform. And for this, all you need to do is learn to go social. Once in, your every minute and every day will be a good one!
