Google Analytics, as we all know is a free web analytics tool that reports about your website traffic and also monitors the real-time usage of your website.
Almost all businesses nowadays reach out to Google Analytics for understanding the customer journey and getting insights into the most important metrics that help to take the right business decisions.
Even the bloggers and vloggers ensure to use Google Analytics to better understand the behavior of their readers and viewers, analyze which locations are worth targeting and how to plan future content.
In short, anyone whose conversions and monetary benefits are dependent on the Internet doesn’t fail to integrate Google Analytics on his website or platform.
The data insights that are obtained helps you to properly understand the marketing funnel and strategize the targeting methods to gain maximum business benefits.
No matter, what you want to analyze or understand, a well filtered and segmented Google Analytics report will have an answer to all your problems. With the new feature of signals and cross-device tracking, you can even get the entire information about the device your user is using along with the remarketing capability to understand his behavior.
The success of your business undoubtedly depends on a lot of factors, out of which a GA report is the most important one.
Here I’ll help you with a few tips so that you can take maximum advantage of GA and it’s metrics to boost your business.
1. First, understand what you want to measure
Google has a great interface which provides super-easy access to even the minutest detail of the report or data. Anyone with basic Internet knowledge can access this data but not everyone knows exactly which are business relevant metrics that should be analyzed to get access to the most accurate data that would help to take the right business decisions.
Hence, even if takes a little longer, understand what your business goals are, analyze which metrics are most relevant to your business, plan what filters and segments will you use.
There are many basic and advanced videos offered by Google that you can refer before implementing. This will help you set up and customize your account and attain accurate & relevant data.
Google Insights is like a huge chunk of coal with diamonds in between. Grab as many diamonds as you can and you’ll go a long way.
2. Perform a thorough audit
An audit is a systematic and independent examination of your account to analyze which metrics are performing good and which have a scope of improvement.
Analytics Audit digs in the received website data of your company & helps you to understand it for taking future decisions.
With Analytics audit you can get insights into the overall health of the website, basic profile checks, see if your account is linked to AdWords correctly and ensure if the tracking code is added to your web pages.
3. See what interests your customers
With real-time monitoring in Google Analytics, you can analyze the pages which are getting high engagement and the ones which have a high bounce rate and need improvement.
You can trigger the elements on the webpage that you wish to track and everytime a user clicks on that element you’ll be notified. This helps in analyzing the user behavior, his search patterns, where does his interest lie and his buying cycle.
With these insights, you can better plan your entire website and plan your remarketing strategies to provide the user what he wants or expects.
4. Developing a brand loyalty program
With Google Analytics insights, you will know which customers are giving you high returns and are loyal to the brand. Having a hold on these customers is a crucial part of marketing.
For example, Amazon recently distributed gift-cards to the customers who made a purshace on its Big Billion sale. No matter what amount the gift card had but Amazon gave its customers more reasons to trust it and also made them happy.
Similarly, you can create a loyalty program for your customers who have given you good revenue and provide them with good deals and offers so that they remain loyal to your brand.
5. Find best and the worst performing pages
With GA insights, you can check which pages are performing good and which ones are performing badly. You don’t have to worry about the pages that are performing good but if you select the bad ones as landing page then you might lose on a lot of potential customers.
A landing page is a web page that appears in response after clicking on a search engine optimized search result or an online advertisement. Hence, a bad landing page can also risk your AdWords investment.
Google Analytics is easy to use and comes with smooth support in case you face any problem. All your questions related to traffic, performance, technical understanding, customers, etc are answered by the Google Analytics report.
So go ahead and analyze the relevant metrics and plan your business steps accordingly.