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Author

Lakeer Kukadia

Lakeer Kukadia

Founder & CEO at Radon Media Lakeer is an accomplished entrepreneur and data-driven marketer who has propelled his agency, Radon Media to become one of the leading Google Premier Partners in India. With over 14+ years of experience in the Digital and Performance Marketing realm, he is a strategic thinker dedicated to solving business problems. He usually talks about Digital Strategy, Performance Marketing, Pay-Per-Click (PPC), leveraging tools like GMP, Google Analytics, Adobe Analytics, and more. He has been a known figure in shaping future digital marketers through Digital Marketing training and has been a visiting faculty at leading management institutes. He has trained around 500+ working professionals and students. With his expertise and exceptional passion to share his knowledge, he has been a trusted leader in the industry.

  • Digital Marketing

    Supply Path Optimization (SPO) Strategies: Key to Digital Advertising Success

    by Lakeer Kukadia April 2, 2024
    by Lakeer Kukadia April 2, 2024

    Supply Path Optimization (SPO) is a critical strategy in digital advertising, with 87% of brands, agencies,…

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  • Ecommerce

    Gen Z Purchasing Power: Understanding How Gen Z’s Digital Behavior Shapes Marketing Trends

    by Lakeer Kukadia March 27, 2024
    by Lakeer Kukadia March 27, 2024

    Born between 1996 and 2010, Gen Zs are the generation grown up in the digital age,…

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  • SEO

    How will these 2024 updates & Algorithm changes affect your SEO

    by Lakeer Kukadia March 26, 2024
    by Lakeer Kukadia March 26, 2024

    Staying ahead of the curve has become the need of today’s marketing world. It basically means…

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  • PPC

    Top Programmatic Advertising Platforms In 2024

    by Lakeer Kukadia March 22, 2024
    by Lakeer Kukadia March 22, 2024

    The digital age continues to provide a foundation for emerging technologies. With each new technology, the…

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  • Digital Marketing

    Third-Party Cookie Deprecation: What You Need to Know

    by Lakeer Kukadia March 21, 2024
    by Lakeer Kukadia March 21, 2024

    Google chrome recently announced the complete phasing out of third-party cookies. Starting from January 2024, we…

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  • Ecommerce

    Charting the Course: Global Retail E-Commerce’s Trajectory Towards $8 Trillion USD by 2027

    by Lakeer Kukadia March 18, 2024
    by Lakeer Kukadia March 18, 2024

    In 2023, the global retail e-commerce landscape saw a staggering $5.8 trillion USD in sales. But…

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  • Digital Marketing

    12 Tips and Tricks to Improve Your YouTube Content in 2024

    by Lakeer Kukadia March 15, 2024
    by Lakeer Kukadia March 15, 2024

    There is no denying that brands need videos, a video can explain a lot of things…

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  • Content Marketing

    Empowering Purpose: How to Craft Impactful Content and Build Purpose-Driven Brands

    by Lakeer Kukadia February 28, 2024
    by Lakeer Kukadia February 28, 2024

    Numbers don’t lie, do they? Purpose-driven companies witness three times faster growth than their competitors. Now,…

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  • Ecommerce

    Quick Commerce: Revolutionizing the E-commerce services Landscape

    by Lakeer Kukadia February 20, 2024
    by Lakeer Kukadia February 20, 2024

    The world is constantly on the move, and so are our lives! The surge of online…

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  • Digital Marketing

    Understanding Behavioral Economics: Deciphering Human Decision-Making

    by Lakeer Kukadia February 6, 2024
    by Lakeer Kukadia February 6, 2024

    Behavioral economics is a fascinating field that combines psychology and economics to understand how humans make…

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Recent Posts

  • How to improve website DA & PA and how to check it?

    April 17, 2024
  • Creative Analytics Done Right: Five Essential Steps for Performance Creative Success

    April 10, 2024
  • Supply Path Optimization (SPO) Strategies: Key to Digital Advertising Success

    April 2, 2024
  • Gen Z Purchasing Power: Understanding How Gen Z’s Digital Behavior Shapes Marketing Trends

    March 27, 2024
  • How will these 2024 updates & Algorithm changes affect your SEO

    March 26, 2024

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