{"id":330,"date":"2019-02-27T01:59:00","date_gmt":"2019-02-26T20:29:00","guid":{"rendered":"https:\/\/testing.radon-media.com\/?p=330"},"modified":"2024-02-12T13:35:38","modified_gmt":"2024-02-12T08:05:38","slug":"how-to-identify-and-decrease-bounce-rate-using-google-analytics","status":"publish","type":"post","link":"https:\/\/www.radon-media.com\/blog\/how-to-identify-and-decrease-bounce-rate-using-google-analytics\/","title":{"rendered":"How to Identify and Decrease Bounce Rate Using Google Analytics?"},"content":{"rendered":"\n

Are you struggling to convert your website visitors into customers? The traffic reaches your website but exits your website before performing any action. It means that your website visitor bounces off the website even before you have a chance of converting them. The percentage of people bouncing off from your website is calculated by a metric called \u201cBounce Rate<\/strong>\u201d.<\/p>\n\n\n\n

What is Bounce & Bounce Rate?<\/strong><\/p>\n\n\n\n

According to Google Analytics, a bounce is a single page session on your website. In analytical terms, a bounce is calculated by Google analytics when the session triggers only one request to the analytical server. That is, a user landing your web page and then exiting it without performing any action. A bounce rate is nothing but single-page sessions divided by all the sessions of a website or it is a percentage of all the sessions in which\u00a0 a user exited your website without triggering any further request.<\/p>\n\n\n\n

Does Bounce Rate Affect Google Ranking?\u00a0<\/strong><\/p>\n\n\n\n

While a low bounce rate may not directly boost your website ranking but it certainly has some indirect effect on SEO. A high bounce rate indicates Google that your website is not user-friendly and may hold back your websites\u2019 progress.<\/p>\n\n\n\n

What is a Good Bounce Rate on Google Analytics?<\/strong><\/p>\n\n\n\n

As per Google analytics, anything between 20-40% is an acceptable bounce rate.\u00a041-55%<\/strong>\u00a0is roughly average,\u00a056-70%<\/strong>\u00a0is below average and\u00a0above 70%<\/strong>\u00a0is the worst for any website, blog or news media.<\/p>\n\n\n\n

How to Find Bounce Rate in Google Analytics?<\/strong><\/p>\n\n\n\n

Google analytics is the best tool to analyze your website\u2019s bounce rate. It shows you the metrics of your overall website performance and also individual metrics. A web analyzer can understand the\u00a0important metrics in Analytics<\/a>\u00a0and implement corrective measures.<\/p>\n\n\n\n

If you want to view your bounce rate in Google analytics, follow these basic steps;<\/strong><\/p>\n\n\n\n