{"id":315,"date":"2018-12-12T01:31:00","date_gmt":"2018-12-11T20:01:00","guid":{"rendered":"https:\/\/testing.radon-media.com\/?p=315"},"modified":"2024-02-12T15:09:26","modified_gmt":"2024-02-12T09:39:26","slug":"sessions-and-campaign-timeout-settings-in-google-analytics","status":"publish","type":"post","link":"https:\/\/www.radon-media.com\/blog\/sessions-and-campaign-timeout-settings-in-google-analytics\/","title":{"rendered":"Sessions and campaign timeout settings in Google Analytics"},"content":{"rendered":"\n

In Google Analytics, a session is defined as a group of interactions that a user makes within a given time frame on your website. The default session duration in GA is 30 minutes. Whatever a user does on your website like browsing of pages, downloading files, purchasing products, subscribing to newsletters, etc. The moment the user leaves a website, one session is recorded.<\/p>\n\n\n\n

In short, session metrics reports both the visit and active user on your website.<\/p>\n\n\n\n

Visitors who keep your website open in a separate tab and continue browsing elsewhere are not counted past the 30-minute session marker.
You can change this session marker in GA according to your business needs and set it to 2 minutes or 1 hour.<\/p>\n\n\n\n

Campaign timeout is how long a traffic source is attributed even if the visitor comes as direct traffic. Earlier, the timeout was extended each time a visitor came to the site, which meant that a campaign or source of traffic theoretically lived forever. But now, it ends after six months.<\/p>\n\n\n\n

Sessions and campaign timeout<\/h3>\n\n\n\n

Both sessions and campaigns end after a specific amount of time.<\/p>\n\n\n\n

As mentioned above, by default, sessions end after 30 minutes of inactivity whereas, campaigns end after six months.<\/p>\n\n\n\n

You can customize your own settings for sessions and campaigns to end after the specified amount of time.<\/p>\n\n\n\n

There is no \u2018one size fits all\u2019 when it comes to setting the session and campaign timeouts. Every business needs different time frames with respect to their goals and KPIs.<\/p>\n\n\n\n

Here are a few ideas about a session and campaign timeouts:
Consider, for an example, a user Alex has reached your website-<\/p>\n\n\n\n