{"id":205,"date":"2018-02-14T16:08:00","date_gmt":"2018-02-14T10:38:00","guid":{"rendered":"https:\/\/testing.radon-media.com\/?p=205"},"modified":"2024-02-12T15:44:42","modified_gmt":"2024-02-12T10:14:42","slug":"how-to-create-a-web-analytics-measurement-plan","status":"publish","type":"post","link":"https:\/\/www.radon-media.com\/blog\/how-to-create-a-web-analytics-measurement-plan\/","title":{"rendered":"How to Create a Web Analytics Measurement Plan?"},"content":{"rendered":"\n

If you have used analytics for a significant amount of time, you will know that it has the power to change the way you do digital marketing. It is a fact when people say\u00a0web analytics<\/a>\u00a0is at the heart of digital marketing. How else will you know what to measure and how to measure? Every business is unique and so are its objectives and goals. When you make an analytics strategy there is no one size fits all. You will have to go through a long process of analysis to understand how your business is reporting the metrics, what strategy is being used and does the strategy need any variations.<\/p>\n\n\n\n

From all the things you plan for a perfect analytics setup, one important thing you shouldn\u2019t miss is the measurement plan. Now what is a measurement plan? It is a document that outlines the main objectives of your business and metrics to support those objectives while bringing you close to reality. From our experience in the field of analytics and across industries, we have seen businesses lose sight of their objectives. They are clueless about where their marketing plan is headed, what are they looking to achieve and what they have achieved so far. Not to mention the resources spent on this guesswork burns their pocket. A measurement plan removes the blur lines and draws a more visible picture for better informed decisions.<\/p>\n\n\n\n

Here\u2019s how you can create a plan to make sure every activity is accountable, data driven and effective in implementation.<\/p>\n\n\n\n

1 \u2013 Define Your Objectives\u00a0\u00a0<\/strong><\/p>\n\n\n\n

Why did you create a website? Every business website has a specific purpose, whether an ecommerce company or a blog. Knowing what it is, is the first step in marketing. While making a measurement plan you will have to go back to determining why you created this website and what you want to achieve with it.<\/p>\n\n\n\n

Start by asking yourself what you want to achieve with your website. Some business have unclear objectives. They want to sell their products if they are an ecommerce company, they want subscriptions if they own a blog or they want to drive traffic and get leads if they are a service based website. Yes one must want to do all of that but the approach here is incomplete. Try not to keep it vague. If you are an ecommerce company your objectives might be as follows:<\/p>\n\n\n\n