Google Analytics, launched in 2005 is a web analytics tool offered by Google that tracks and reports website traffic.<\/p>\n\n\n\n
It tracks the data with help of a unique tracking code that can be installed on every page of your website. This code is a small snippet of Javascript or a coding language that runs in viewers\u2019 browser when he visits your pages.<\/p>\n\n\n\n
No matter if you are an E-commerce website or an informative blog, a small or multinational business, you would definitely want to understand the behavior of your visitors to deliver better results.<\/p>\n\n\n\n
Here are a few reasons to use google analytics-<\/p>\n\n\n\n
1. It is a free tool,<\/strong>\u00a0you don\u2019t have to pay anything for using GA, nor for the configuration & integration and neither for the usage. You can easily integrate GA with other Google products like GTM, AdWords, optimize, etc for free.<\/p>\n\n\n\n 2.<\/strong>\u00a0GA provides a\u00a0super-easy interactive dashboard<\/strong>\u00a0that allows you to customize and measure metrics & dimensions to help you achieve your KPIs, goals and make the right future decisions.<\/p>\n\n\n\n 3.<\/strong>\u00a0Google Analytics\u00a0collects data automatically<\/strong>\u00a0from your website by just putting a small snippet of code and make reports accordingly. You can access these reports immediately without any delay.<\/p>\n\n\n\n 4.<\/strong>\u00a0Gives liberty to\u00a0create customized reports<\/strong>\u00a0so that you can choose one of the many reports or even build your own customized report using the drag and drop interface. 5.<\/strong>\u00a0GA has the\u00a0ability to measure internal site search<\/strong>, it reveals what potential customers are looking for after arriving on your website and the area of growth opportunity by uncovering the situations.<\/p>\n\n\n\n 6.<\/strong>\u00a0The bounce rate metric in the GA report gives insight into\u00a0why visitors are bouncing off your website.<\/strong>\u00a0With this information, you can take steps to optimize your website or work on a particular landing page.<\/p>\n\n\n\n 7.<\/strong>\u00a0With Google Analytics, you can uncover valuable data like\u00a0age, gender, interest, device, and location<\/strong>\u00a0about your audience to determine which channels drive most of the traffic to your website.<\/p>\n\n\n\n 8.<\/strong>\u00a0With Google Analytics, you have the access to view what catches the attention of the users and accordingly\u00a0target the social media platforms<\/strong>\u00a0to place the ad.<\/p>\n\n\n\n 9.<\/strong>\u00a0Google Analytics helps you to keep a track of all the articles or blogs that receive views, shares or comments. With this data, you can\u00a0understand what kind of content you should write.<\/strong><\/p>\n\n\n\n 10.<\/strong>\u00a0The\u00a0goal tracking<\/strong>\u00a0in Google Analytics helps you to track how much your business is moving ahead and if you\u2019re achieving the desired goals.<\/p>\n\n\n\n 11.<\/strong>\u00a0Google provides\u00a0extensive help documentation online<\/strong>\u00a0to get you started quickly. There are also free video tutorials that explain how to use Google Analytics.<\/p>\n\n\n\n 12.<\/strong>\u00a0You can access\u00a0real-time data<\/strong>\u00a0statistics of your website which can be really useful to launch a new product, make changes to your site, include a new promotion, campaign, and a landing page.<\/p>\n\n\n\n 13.<\/strong>\u00a0It helps you\u00a0discover if you need a mobile site<\/strong>\u00a0by providing insights into the specific device view and giving you the percentage of total visits that you have got from a mobile device.<\/p>\n\n\n\n 14.<\/strong>\u00a0Advanced Segments<\/strong>\u00a0within your Google Analytics reporting allows you to isolate specific types of traffic.<\/p>\n\n\n\n 15.<\/strong>\u00a0GA provides the liberty to easily\u00a0use annotations<\/strong>\u00a0to document a spike in traffic for a particular marketing campaign and keep track of everything that might impact your business.<\/p>\n\n\n\n 16.<\/strong>\u00a0The\u00a0custom alerts<\/strong>\u00a0in GA trigger an email alert when the alert condition is met. You can also set up mobile phone triggers for yourself or share them with your team or client.<\/p>\n\n\n\n 17.<\/strong>\u00a0With\u00a0profiles for long-term segmentation analysis<\/strong>, you can choose to exclude \u2018own\u2019 traffic or focus on certain traffic channels.<\/p>\n\n\n\n 18.<\/strong>\u00a0Multi-Channel Funnel reports<\/strong>\u00a0show how your marketing channels (traffic sources) work together to generate sales or other conversions on your site.<\/p>\n\n\n\n 19. Testing<\/strong>\u00a0becomes very easy in Google Analytics because of real-time reports and gives you accurate data with other tools.<\/p>\n\n\n\n 20.<\/strong>\u00a0Google has a\u00a0great community<\/strong>\u00a0with world\u2019s most popular analytics software and fellow marketers who are willing to help you with any problem you come across.<\/p>\n\n\n\n Analytics is a critical component for your online presence. Without it, all your data would be haywire.<\/p>\n\n\n\n You can learn a lot just from just clicking around otherwise, you can also find instructions & videos about how to see the few most important metrics.<\/p>\n\n\n\n There are a lot of good reasons to use Google Analytics and no good reason not to. Go ahead and get it set up on your website and enjoy the data interactions to boost your business.<\/p>\n\n\n\n
You can pick or customize the dimensions and metrics and decide how they should be displayed.<\/p>\n\n\n\nClosing thoughts-<\/h2>\n\n\n\n