There is no denying that brands need videos, a video can explain a lot of things in a short span of time making it easier for your audience to understand your business. Especially, in the last few years, due to the rise of social media video content has been consumed widely compared to any other format.
When it comes to video streaming platforms, YouTube is the king. Often referred to as the “Second largest search engine”, billions of users consume nearly 180 million hours of content everyday. YouTube can help your content to be found easily and engage thoroughly. Once your video gets uploaded on YouTube, it is easier to share the content on other websites and social media sites.
Here are some tricks you can implement in order to make your content more interesting and engaging.
Share links that start playback at a specific time
Let’s say your audience is discussing something on Facebook. You notice that you have covered this topic in your YouTube video.
But the topic begins three minutes into the video and the audience may find the initial content irrelevant. No problem, you can share the YouTube video starting from a specific time answering the issue of your target audience.
Just click on the share button, which will prompt you a “start at” option. Type the time mark at which you want your video to start playing after you check the box. The URL of the video changes displaying t=20s, the mark at which you want your video to start.
Add transcript to your YouTube videos
Adding transcripts to your videos will make it easier for your audience to understand your video. Also, transcripts act as keywords when users are searching for videos on YouTube or Google.
By default, YouTube create transcripts of all the videos you upload. You need to enable the option in order to make users see your transcripts.
YouTube also provides an option to edit the captions created automatically. Once edited, the caption will display your revised edition.
- Go to your Video Manager
- Next to your video, you have an edit option, click edit>Subtitles and CC.
- Click on the caption track you want to edit.
- Click on any line you want to edit.
- Save changes.
YouTube also provides options to adjust your caption timings, remove captions that you added and remove captions generated automatically.
Create GIF’s to Increase Engagement
GIF’s are great to engage customers and you should definitely make them a part of your marketing strategy.
This is one of the best tricks to engage your target audience. Rather than using GIF from online available libraries, you can create customized gifs using any video from YouTube. This way you are creating niche content which is highly relevant to your audience.
This is a very easy trick.
- First, find your favourite YouTube video.
- Edit the URL by adding ‘gif’ after ‘www.”
- The screen will automatically get redirected to gifs.com
- Here you can edit the video to create your desired GIF.
Once you create a GIF, you can share it on other social media platforms
Here is how the screen looks like
Create a Playlist of your videos
If you have too many videos uploaded on YouTube in various categories, it may confuse your users while navigating through your channel.
It is advisable to create a playlist of different videos grouped together.
Here is an example from Niel patel
YouTube also provides an option to collaborate with other Youtubers by providing a “collaborate” option. You can switch on the collaboration option from your playlist; you will get an invitation link, which you can share it with your friends or other YouTube influencers. This way you invite them to upload videos on your YouTube channel and build relationships with other influencers.
Create a Custom URL for your business
YouTube provides every channel to have its own custom URL. But there are some conditions applied in order to become eligible to create a custom URL.
- Your account must be at least 30 days old.
- A proper photo is set as a channel icon
- Your YouTube banner is uploaded
- Have at least 100 subscribers
Once you fulfill all the criteria, you become eligible to get a customized URL. You need to think clearly before you claim your URL, as the option is not reversible.
Add a Call to action (CTA) end screen
What is the purpose of your marketing strategy? If you want users to keep watching your videos, subscribe to your channel or visit your website, you need to add proper CTAs at the end of your videos.
From your video manager, click the edit option, from the edit option select ‘End screen & Annotations’.
A pop-up menu will appear, based on your marketing goal, you can choose the following options
Use Enhancements to edit videos
You might be already using some third party software to enhance your videos. But if you don’t need anything complex, you can always use YouTube’s enhancement feature. This allows you to edit videos directly on the platform.
The enhancement lets you edit or change music, apply filters, trim the unwanted section and blur unwanted portions. You can edit videos even if it is already uploaded on YouTube.
Broadcast Live streams through your YouTube channel
Most of the consumers today, trust live videos than the pre-recorded ones. It gives an invaluable insight into how things are actually done in your organization.
YouTube gives an option to broadcast live videos through your desktop or mobile device. You can also save the videos as archives, if any user wants to access the videos later.
Use 360-degree videos
360-degree videos have a higher engagement rate than the normal videos. Consumers prefer 360-degree videos since it creates more immersive experience than the traditional videos.
Having 360-degree videos will increase the chances of customers engaging with your content.
Use Google trend to create relevant content
How do you know what type of content to create for your YouTube channel? Use Google trend to understand the popularity of the subjects related to your business. You can use the most popular and trending topic to create content and engage your audience.
Even though YouTube is a part of Google the trending topics on both the platforms may differ.
Here is an example of content marketing
Content marketing for web search
Content marketing for YouTube search
As you can see from the above example both the categories have different wavelength for similar timelines. You can also use this tool to create titles, descriptions and transcripts that are popular on YouTube.
Run ads on YouTube
Since YouTube is a part of Google, you can run ads through Google Ads account.
With Google Ads, you can
- Select your target audience
- Select demographics and geographical location
- Set your budget.
There are six types of YouTube ads
- Skippable Video Ads
- Non-skippable video ads
- Bumper ads
- Overlay ads
- Display ads &
- Sponsored cards
The rate card differs according to the type of ad format you select. YouTube ads are a great way to create brand awareness for your product.
As time progresses, people will move towards video content. It means you need to create videos in order to keep up with your competition.
YouTube is a free medium to upload your videos through which you can share it on different platforms.
But simply creating and uploading videos will have no significant value. You need to focus on the type and quality of the content you create.
Following these tips will surely help you create engaging videos.